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Web agencyMid case2024 · Production
Quote Pilot
Inbound qualification & quote draft
The first hour of triage, structured; humans send

25-person digital agency
Context
Requests classified by project taxonomy, missing info collected, quote draft generated from rate cards (not invented). The LLM writes prose; prices come from rules. Slack notify for validation.
Challenge
Triage and first quote drafts always postponed. Prospects waiting, sales stuck on mechanics.
Solution
Form → qualify → rate cards / packages → quote draft → Slack notify → human send.
Results
- First structured draft in minutes on standard requests
- Fewer mis-categorized projects
- Sales focused on negotiation and atypical cases
- Zero customer send without validation
Limits
- Out-of-grid projects (custom packages, R&D) stay fully human.
- Without taxonomy and fresh rate cards, the draft is noise.
Checklist to rebuild this
- Project taxonomy (5-10 types)
- Versioned rate cards / packages
- Form: minimum fields to classify
- Rule: LLM does not invent price lines
- Slack / email: sales owner + review SLA
- Monthly review of mis-classifications


